There’s no debate on the topic of how social media has become an indispensable tool for businesses of all sizes to connect with their target audience, build brand awareness, and drive sales.

But managing them can be scary, burdensome and annoying! But there is a way to avoid all of that! There is an asset that every social media agency should have and that is a social media management tool! 

Social media management tools provide a centralised platform to schedule posts, track performance, engage with followers, and analyse data. They can help you save time, improve efficiency, and achieve your social media goals.

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Here are 15 of the latest social media management tools released in the market:

Sprout Social

Sprout Social is a compact and easy to navigate social media management tool that offers a wide range of features, including:

• Scheduling: Schedule posts across multiple social media platforms, including Facebook, Twitter, LinkedIn, Instagram, and Pinterest.
• Engagement: Monitor and respond to comments, messages, and mentions across all of your social media accounts.
• Analytics: Track all your social media performances and generate custom-made reports.
• Reporting: Generate detailed reports on your social media performance, including engagement, reach, and sentiment.

Sprout Social is a good option for businesses of all sizes, and it is particularly well-suited for teams that need to collaborate on social media campaigns.

Sendible

Sendible is another popular social media management tool that is known for its user-friendly interface and its powerful reporting capabilities including generating custom reports. It has a wide range of features such as:

• Scheduling: Schedule posts across multiple social media platforms, including Facebook, Twitter, LinkedIn, Instagram, and Pinterest.
• Engagement: Monitor and respond to comments, messages, and mentions across all of your social media accounts.
• Analytics: Smart track your social media account’s performance and generate custom reports.
• Reporting: Generate detailed reports on your social media performance, including engagement, reach, and sentiment.

KeyHole

KeyHole is a social media listening tool that helps you track mentions of your brand or keywords across multiple social media platforms. It is a valuable tool for understanding what people are saying about your brand and identifying trends. Its features include:

• Real-time monitoring: Track mentions of your brand or keywords in real time.
• Sentiment analysis: Analyse the sentiment of mentions of your brand or keywords.
• Influencer identification: Identify influencers who are talking about your brand or keywords.
• Reporting: Generate detailed reports on your social media listening data.

Zoho Social

Zoho Social is a cost-effective social media management tool that is part of the Zoho CRM suite. It is a good option for businesses that are already using Zoho CRM, as it integrates seamlessly with the platform. Other than integrating with the CRM, its features include: 

• Scheduling: Schedule posts across multiple social media platforms, including Facebook, Twitter, LinkedIn, Instagram, and Pinterest.
• Engagement: Monitor and respond to comments, messages, and mentions across all of your social media accounts.
• Analytics: Gives custom reports and analyses the performance of social media accounts.

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eClincher

eClincher is a powerful social media management tool and is a good option for large enterprises that need a powerful and scalable tool. It offers a wide range of features, here are some of them:

• Scheduling: Schedule posts across multiple social media platforms, including Facebook, Twitter, LinkedIn, Instagram, and Pinterest.
• Engagement: Monitor and respond to comments, messages, and mentions across all of your social media accounts.
• Analytics: Gives custom reports and analyses the performance of social media accounts. 
• Reporting: Generate detailed reports on your social media performance, including engagement, reach, and sentiment.
• Custom workflow automation: Create custom workflows to automate tasks such as post approval and social media listening.

NapoleonCat

NapoleonCat is a social media management tool that is focused on customer engagement. It is a good option for businesses that are looking to improve their customer service and social media engagement. It is also a good option for businesses that need to track their social media performance and generate custom reports. 

It offers a wide range of features, including:

• Social media inbox management: Manage all of your social media messages from a single inbox.
• Sentiment analysis: Analyse the sentiment of social media messages to identify customer issues and opportunities.
• Social media publishing: Schedule and publish posts to your social media accounts.
• Reporting: Generate reports on your social media engagement metrics.

Buffer

Buffer is a popular social media scheduling tool that is known for its simplicity and ease of use. It offers a few key features, including:

• Scheduling: Schedule posts across multiple social media platforms, including Facebook, Twitter, LinkedIn, Instagram, and Pinterest.
• Analytics: Gives custom reports and analyses the performance of social media accounts.

Later

Later is a visual social media scheduling tool that is designed for Instagram and Pinterest. It is a good option for businesses that are looking to create and schedule visually appealing posts for Instagram and Pinterest. 

It offers a wide range of features, including:

• Visual scheduling: Drag-and-drop posts to schedule them on your Instagram and Pinterest feeds.
• Content planning: Create a content calendar to plan your Instagram and Pinterest posts.
• Image editing: Edit and enhance your Instagram and Pinterest images before scheduling them.
• Analytics: Track your Instagram and Pinterest performance and generate custom reports.

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CoSchedule

CoSchedule is a social media marketing calendar that helps you plan and manage your social media campaigns. It integrates with a number of popular marketing tools, including Buffer, Sprout Social, and Hootsuite. It also lets you collaborate on social media campaigns. 

CoSchedule offers a wide range of features, including:

• Drag-and-drop social media calendar: Drag and drop posts to schedule them on your social media calendar.
• Content collaboration: Collaborate with your team on social media campaigns.
• Social media approval workflow: Set up a social media approval workflow to ensure that all posts are approved before they are published.
• Reporting: Generate reports on your social media performance.

MeetEdgar

MeetEdgar is a social media scheduling tool that helps you recycle your evergreen content. It automatically reschedules your posts so that you can get more mileage out of your content. It helps you save lots of time. 

MeetEdgar offers a few key features, including:

• Evergreen content scheduling: Schedule your evergreen content to be shared at regular intervals.
• Custom content library: Create a custom library of evergreen content to schedule.
• Performance tracking: Track the performance of your evergreen content.

Tailwind

Tailwind is a good option for businesses that are looking to create and schedule visually appealing posts for Pinterest and Instagram. It is also a good option for businesses that need to track their social media performance and generate custom reports.

 Its features include: 

• Visual scheduling: Drag-and-drop posts to schedule them on your Pinterest and Instagram feeds.
• Content optimization: Optimise your Pinterest and Instagram posts for maximum engagement.
• Hashtag analytics: Track the performance of your Pinterest and Instagram hashtags.
• Reporting: Generate reports on your Pinterest and Instagram performance.

Oktopost

Oktopost is a B2B social media management tool that is designed to help businesses connect with their target audience on LinkedIn as well as other social media platforms. Its offers also include:

• LinkedIn company page management: Create, manage, and optimise your LinkedIn company page.
• Content publishing: Publish and schedule posts on social media accounts 
• LinkedIn lead generation: Generate leads from LinkedIn

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Pallyy

Pallyy is an AI-powered social media management tool that helps you create and schedule posts, track engagement, and analyse your performance. Pallyy is a good option for businesses that are looking for a hands-off approach to social media management. It is also a good option for businesses that need help creating and scheduling social media posts.

It offers a wide range of features, including:

• AI-powered content creation: Generate social media posts using AI.
• Post scheduling: Schedule posts across multiple social media platforms, including Facebook, Twitter, LinkedIn, Instagram, and Pinterest.
• Engagement tracking: Track engagement on your social media posts.
• Performance analytics: Analyse your social media performance and generate custom reports.

Additional Tips for Choosing a Social Media Management Tool:

• Read reviews and compare features.
• Test and experiment with different tools before you make a decision.
• Look for seamless integrations of the tool with your other marketing tools.
• Get training on how to use the tool effectively.

There are a variety of social media management tools available on the market, each with its own strengths and weaknesses. The best tool for you will depend on your specific needs and budget.

Consider the following factors as well when choosing a social media management tool:

• The features you need: Make a list of the features that are important to you, such as scheduling, engagement, analytics, and reporting.
• Your budget: Social media management tools range in price from free to hundreds of dollars per month.
• Your team size: If you have a large team, you will need a tool that can support multiple users and workflows.
• Your level of expertise: Some social media management tools are more user-friendly than others.
• Your social media platforms: Some tools are designed for specific social media platforms, such as Facebook, Twitter, or LinkedIn.
• Your customer support needs: If you need help using the tool, make sure it has good customer support.

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Once you have considered these factors, you can start to narrow down your options and choose the right social media management tool for your business. If you’re looking for a list of tools you can use, Toolcano has a great selection with a wide range of options to choose from!