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8 Best Graphic Designing Tools for Social Media Managers

by | Social Media

As a social media manager we know you pour your heart and soul into crafting the perfect social media post.

The messaging is on point, the call to action is clear, but there still isn’t much engagement.

Why does that happen? Unfortunately it’s because of bland and uninspired visuals. 

In today’s attention-deprived world, captivating visuals are the difference between a scroll-stopper and a scroll-by.

The good news is that you don’t need a design degree or a team of graphic designers to create eye-catching content.

Recommended read: 11 Stunning Social Media Visuals Tools Every Creator Must Use

Here are 8 powerful graphic design tools that will transform your social media posts and skyrocket your reach and engagement.

Remember, each tool caters to different needs and skill levels, don’t be afraid to explore these tools and find your perfect design match!

1. Canva:

Your Drag-and-Drop Design BFF:

Canva is the ultimate beginner-friendly tool. Imagine a playground overflowing with pre-designed templates, millions of stock photos, and intuitive editing tools.

Drag, drop, customise, and voila! You’ve got stunning social media graphics, presentations, and even infographics, all without design expertise.

While the free plan has multiple templates you can play around with, the paid option unlocks even more creative goodies.

2. Adobe Spark:

Pro Power, Simplified:

This is your sign to explore the professional design magic of Adobe without the intimidating interface.

Spark offers three dedicated apps for social graphics, animated videos, and web stories.

Think curated design elements, seamless integration with Photoshop and Lightroom, and an interface that makes creating beautiful content a breeze.

Free and paid plans cater to individual and team needs.

3. Stencil:

Infographics & Engagement on Point:

Calling all infographic enthusiasts! Stencil is your one-stop shop for creating visually captivating infographics and social media images.

Take advantage of AI-powered content suggestions, smart image cropping, and scheduling features to streamline your workflow.

Stencil can be integrated with popular content marketing and analytics tools to provide valuable insights to track your social media and the best part is that you can share posts hassle-free to your socials.

Free and paid plans offer varying levels of customization and collaboration features.

4. Visme:

Your All-in-One Visual Storytelling Hub:

Visme transcends mere image creation, offering a comprehensive suite for presentations, infographics, and social media graphics.

You can collaborate with your team in real-time, ensuring brand consistency and seamless workflow.

While the free plan offers a taste of the platform, paid plans unlock all the features and a collection of templates and animations with increased storage space.

People loved reading: 5 Latest Content Curation Tools for 2024

5. Snappa:

Conversion-Focused Social Graphics Made Easy:

If you’re laser-focused on turning heads and driving action, Snappa is your secret weapon for creating high-converting social media graphics.

Pre-sized templates for different platforms, a vast library of royalty-free images and design elements, and built-in scheduling options – Snappa empowers you to design with a goal in mind.

Free and paid plans offer varying levels of customization, branding, and other features.

6. VistaCreate:

Animation & Video: Where Motion Meets Emotion:

VistaCreate injects motion and dynamism into your social media strategy. Think pre-animated templates, captivating motion effects, and access to stock photos, videos, and music for complete creative freedom.

Engage your audience with animated social media videos and explainer videos, all within an intuitive interface. Explore free and paid plans to unlock more characters, animations, and export options.

7. Animaker:

Animation Powerhouse for Explainer Videos & Beyond:

For those seeking advanced animation capabilities, Animaker is your answer.

This online tool boasts an extensive library of pre-animated characters, props, and templates, allowing you to create engaging social media videos and explainer videos.

Customise with your brand colours, add voice overs, and captivate your audience with professional-looking animations.

Free and paid plans cater to different production needs, offering varying character sets, animations, and export options.

Explore further: 7 Unbelievably Affordable Video Editing Tools for Digital Marketers

8. Pablo by Buffer:

Quick & Text-Centric Social Media Images:

Need swiftly crafted text-based images for your social media posts? Look no further than Pablo by Buffer.

Choose from various backgrounds, fonts, and layouts to add visual punch to your quotes, announcements, and calls to action.

The best part? It’s completely free! Integrate with Buffer for effortless scheduling and sharing, making Pablo a valuable addition to your social media toolkit.

Remember, choosing the right tool is key. Consider your design experience, budget, and specific needs. 

Bonus Section: Frequently Asked Questions (FAQs) about Graphic Design for Social Media

Q: How can I create brand-consistent visual content?

A: Consistency is key to building brand recognition. Here are some tips:

  • Develop a brand style guide: Define your brand colours, fonts, logo usage, and visual style.
  • Use pre-made templates: Design tools often offer branded templates to ensure consistency.
  • Choose a colour palette and stick to it: Limit your colour palette to 3-5 main colors for consistency.
  • Utilise your brand logo: Include your logo subtly in your visuals.
  • Use consistent fonts: Choose 2-3 fonts for headings, body text, and branding elements.

Q: What are some tips for designing high-converting social media graphics?

A: Focus on grabbing attention and driving action. Here are some tips:

  • Use high-quality visuals: Blurry or pixelated images won’t convert well.
  • Keep it simple and clear: Don’t clutter your design with too much text or elements.
  • Use strong visuals that evoke emotion: Humour, curiosity, or inspiration can grab attention.
  • Highlight your offer or call to action: Clearly state what you want viewers to do.
  • Use contrasting colours and fonts for readability: Make your message stand out.
  • Test different designs and track results: See what resonates best with your audience.

Q: Where can I find free stock photos and videos for social media?

A: Many websites offer free, high-quality stock photos and videos:

Unsplash: https://unsplash.com/

Pexels: https://www.pexels.com/

Freepik: https://www.freepik.com/

StockSnap.io: https://stocksnap.com/

Videvo: https://www.videvo.net/stock-video-footage/

Social media posts and design is not just about aesthetics; it’s about communication and connection.

Use these tools to capture attention, spark conversations, and drive action. Track your performance, refine your strategy, and watch your social media presence blossom.

If you’re looking for tools that will help you manage, grow and scale your digital presence, you’re in the right place!

Toolcano has a wide range of tools you can choose from!


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