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4 Uncommon LinkedIn Tools Every Entrepreneur Must Use for an Effective Digital Marketing Strategy

by | Social Media


LinkedIn has undoubtedly become an essential tool for entrepreneurs in today’s digital age. With over 930 million users across 200 countries, LinkedIn provides various resources that every entrepreneur needs. But how does one make sure they are ahead of the rest and use LinkedIn in the best way possible? 

There are 4 uncommon but very useful tools every entrepreneur should know about! 

Incorporating these tools into your marketing strategy could help your business stand out in the competitive world of entrepreneurship. Let’s get into details, shall we? 

LinkedIn Sales Navigator

Are you someone who is struggling to keep up with the ever-changing digital marketing landscape, especially on LinkedIn? Look no further than LinkedIn Sales Navigator. It is the perfect tool to enhance your marketing game.

Advanced search filters allow for easy customization of potential leads, while lead recommendations with custom insights provide valuable information to target the right audience. Stay up-to-date with real-time sales updates and alerts, ensuring you don’t miss out on any opportunities. Forget about sifting through irrelevant profiles and focus your energy on the right people. 

LinkedIn Learning

LinkedIn Learning is an absolute game-changing tool for entrepreneurs who want to gain industry insights and improve their skill set. The platform offers access to thousands of online courses covering a diverse range of topics, from coding to marketing.

Suppose you’re struggling to develop a specific area of your skillset, in that case, LinkedIn Learning has custom learning paths and tutorials that cater to individual needs, ensuring that you take only the most relevant courses.

Upon completion of a course, you receive a certificate of completion and can display it on your LinkedIn profile for others to see. It’s a small gesture, but it showcases your dedication to professional growth and development. And it’s always good to have something to show for all your hard work. Moreover, LinkedIn Learning allows you to learn at your own pace.

Whether it be 15 minutes or an hour per day, you set your timeline for the course completion. And if you can’t find time during the day, LinkedIn Learning has a mobile app that you can access from anywhere, anytime.

With LinkedIn Learning, the only limitation to how much you grow professionally is your willingness to learn. So go ahead, explore new topics, hone your skills, and open yourself up to new opportunities.

LinkedIn Groups

Are you an entrepreneur looking to expand your professional network and connect with industry leaders? LinkedIn Groups might just be the feature you’re looking for! This tool allows you to browse and join groups relevant to your interests and industry.

Once you join a group, you can start participating in discussions and sharing your content with like-minded individuals. This opens up opportunities to build relationships with potential clients, partners or even mentors. But wait, there’s more! LinkedIn Groups also provide you with access to exclusive content, job postings and industry news.

You can even create your own group and establish yourself as a thought leader in your field. So what are you waiting for? Take advantage of this powerful networking tool and start building meaningful connections today!

LinkedIn Website Demographics

LinkedIn Website Demographics is a powerful tool for entrepreneurs wanting to analyse their website traffic and track audience and visitor demographics. Understanding who is visiting their website is a crucial factor in developing a successful marketing strategy.

With LinkedIn Website Demographics, you can refine your LinkedIn ad targeting by analysing the professional demographics of your visitors. This tool gives entrepreneurs a deeper insight into their website visitors and helps them make informed decisions about their marketing plan. With this data in hand, you have a better chance of reaching your target audience and achieving your marketing goals.


LinkedIn is a powerful tool for entrepreneurs in the digital marketing world. Utilising the four uncommon tools mentioned above can enhance your marketing strategy and bring noticeable benefits. By using LinkedIn Sales Navigator, you can gain valuable insights into customers’ needs, making real-time sales alerts more effective.

LinkedIn Learning provides access to thousands of online courses, and participating in LinkedIn Groups is a great way to build relationships with industry leaders. Lastly, LinkedIn Website Demographics allows you to fine-tune LinkedIn ad targeting by tracking your audience.

The future of LinkedIn holds endless opportunities for digital marketing entrepreneurial success. If you’re looking for other tools to manage your LinkedIn, Toolcano has a vast range to choose from! 


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