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17 Free Personal Branding Social Media Tools for Individuals

by | Social Media

In today’s day, having a strong social media presence for you and your brand is not just a necessity, it’s a non-negotiable. Whether you’re a seasoned content creator, an aspiring influencer, a job seeker, or an entrepreneur, nurturing your personal brand can open doors to exciting opportunities. 

If you’re looking to build your personal brand on social media but don’t have the budget for expensive tools, don’t worry. There are a number of great free social media tools that can help you reach your personal branding goals.

Toolcano is the best place to find an extensive list of free and paid tools. We know that the list can be overwhelming and that is why we are going to cover 17 Free Personal Branding Social Media Tools for Individuals that will definitely transform your social media and increase your reach!

  1. Buffer 

Buffer is a fantastic tool for managing your social media presence, offering some great advantages. On the bright side, Buffer lets you schedule your social media posts in advance, giving you the peace of mind that your online presence will stay consistent across different platforms. 

What sets Buffer apart is its mission to simplify social media management. It positions itself as a smart, user-friendly tool that takes the hassle out of scheduling, analytics, and tracking engagement. This not only saves you time but also supports the natural growth of your personal brand.

While it’s important to keep in mind that the free version of Buffer does come with some restrictions, you can still make use of the free version to meet your business needs.

Recommended reading: 11 AI Tools for Social Media Management

  1. Hootsuite 

Hootsuite is a powerhouse for anyone aiming to streamline their social media management while maintaining a professional edge. On the plus side, it offers a centralised dashboard where you can effortlessly handle multiple social media accounts.

This feature simplifies everything from scheduling posts to monitoring your online presence and collaborating with your team. The free plan does have some limitations, particularly concerning the number of social profiles you can manage.

What sets Hootsuite apart is its role as the ultimate social media command centre for individuals. It’s all about efficiency, offering tools that not only manage but also analyse your social media activities, thus enhancing your personal brand.

  1. Canva 

Canva is an absolute game-changer when it comes to creating eye-catching visuals for your personal brand, even if you’re not a graphic design pro. It provides a range of user-friendly design tools and ready-made templates, making the whole design process a breeze. No need to fret if you’re not a Photoshop wizard!

Canva positions itself as an all-in-one design platform for everyone. Its mission is to simplify the design journey and empower users to create visually appealing social media content that perfectly embodies their personal brand. 

While Canva’s free version is impressive. However, if you’re looking to unlock the full spectrum of features, you might have to consider a paid subscription.

  1. Later 

Later, much like Buffer, is a top-notch social media scheduling tool, but it takes things a step further. It not only helps you schedule posts but also gives you the creative freedom to design custom visuals for your social media content. 

The major plus here is that Later empowers you to craft custom designs for your social media posts, allowing you to leave a lasting impression on your followers. The free plan comes with a cap, it allows you to schedule up to 30 posts per social media account.

  1. Crowdfire

Crowdfire, a dynamic social media management tool, does a fantastic job of boosting your social media game. It’s all about helping you discover the optimal times to post on your social platforms to maximize engagement. But that’s not all; Crowdfire also provides insightful analytics to track the performance of your posts.

The standout feature here is Crowdfire’s ability to guide you towards the perfect posting times, a critical factor in increasing engagement.The free plan limits you to managing only two social media accounts.

  1. MeetEdgar

MeetEdgar is a smart social media management tool that simplifies the task of maintaining an active online presence. Rather than constantly generating new content, MeetEdgar automates the process by automatically resharing your older posts across various social media platforms, ensuring your accounts stay consistently engaging, all without the need for constant content generation.

One of MeetEdgar’s standout advantages is its time-saving capability. By handling the resharing of existing content, it liberates you from the never-ending content creation treadmill. The free plan allows you to schedule up to 10 posts per social media account.

  1. Pablo 

Pablo is a user-friendly graphic design tool that simplifies the creation of striking social media graphics within minutes. Its intuitive interface and straightforward design process make it an excellent choice for those looking to craft eye-catching visuals for their online presence.

However, it’s worth noting that while many essential features are available in the free version, some advanced capabilities are reserved for the paid plan. Despite this limitation, Pablo remains a valuable resource for quick and effective graphic design needs, making it an accessible option for individuals seeking to enhance their online brand presence through engaging visuals.

  1. Sprout Social

Sprout Social stands out as a robust social media management tool, equipped with a wide array of features designed to streamline your online presence. From efficient content scheduling to in-depth analytics and seamless collaboration capabilities, it’s a comprehensive solution for those seeking to manage and enhance their social media strategies.

However, it’s important to note that the free plan has its limitations, permitting the management of only one social media account. While the full range of Sprout Social’s capabilities may require a paid subscription, its powerful tools and insights make it a worthwhile investment for individuals and businesses looking to make the most of their online brand presence and social engagement efforts.

Recommended reading: The Ultimate Guide to Social Media Strategy

  1. SocialPilot

SocialPilot is a user-friendly gem among social media management tools, providing a diverse range of features to streamline your online presence. Whether it’s scheduling content, diving into insightful analytics, or facilitating seamless collaboration, SocialPilot offers a comprehensive toolkit for managing and elevating your social media strategies.

You can manage up to three social media accounts with the free plan. The ease of use and the rich set of features make SocialPilot a valuable resource for individuals and businesses aiming to efficiently enhance their online brand presence and engagement efforts.

  1. CoSchedule

CoSchedule is a top-notch social media management tool that stands out for its comprehensive array of features. From efficient content scheduling to detailed analytics and seamless collaboration capabilities, it offers a complete suite for managing and enhancing your social media strategies.

The free plan allows you to manage just one social media account. Despite this drawback, CoSchedule’s robust set of features and user-friendly interface make it a valuable asset for individuals and businesses looking to effectively manage their online brand presence and boost engagement across various social platforms.

  1. Oktopost

Oktopost is a versatile social media management tool with a primary focus on businesses, but it’s equally adaptable for individuals seeking to enhance their online presence. Packed with an impressive range of features, including efficient content scheduling, comprehensive analytics, and seamless collaboration capabilities, Oktopost caters to various social media management needs.

The free plan allows you to manage only one social media account.  Despite this constraint, Oktopost’s robust feature set and its suitability for both businesses and individuals make it a valuable resource for effectively managing and elevating your online brand presence and engagement efforts.

  1. Mention 

Mention is a valuable social media monitoring tool designed to keep a close eye on your online brand presence. It provides a practical solution for tracking mentions of your brand, name, or specific keywords across various social media platforms.

This feature enables individuals and businesses to stay in the loop regarding what’s being said about them online. Mention’s ability to monitor online conversations effectively makes it a useful tool for those looking to manage and protect their brand reputation in the digital landscape. The free plan comes with limitations, restricting users to track only one keyword.

  1. BuzzSumo 

BuzzSumo is a social media analytics tool that provides insights into the performance of content across various social media platforms. It equips users with the ability to identify what content is gaining traction and resonating with audiences in real-time.

This feature is exceptionally beneficial for individuals and businesses seeking to stay ahead of trending topics and engage with their audience effectively. The free plan gives you access to the top 10 most shared articles per day. BuzzSumo’s capability to uncover content trends and insights remains a valuable resource for those looking to enhance their social media strategies and content engagement.

  1. Brand24

Brand24 proves to be a must-have asset in the realm of social media monitoring, offering users real-time insights into mentions of their brand or name across various social media platforms. This feature is particularly helpful for individuals and businesses aiming to stay on top of their online reputation and customer sentiment.

It’s important to note that the free plan, while providing essential monitoring capabilities, allows users to track just one keyword. Nevertheless, even the free version of Brand24 remains a reliable tool for those looking to actively manage their online presence and reputation.

  1. Trello 

Trello is your go-to solution for maintaining impeccable organization in your personal brand management journey. With its versatile boards, you can effortlessly structure and manage your content ideas, schedules, and collaborations.

This user-friendly tool ensures that you stay on top of your game, keeping everything neatly arranged and accessible. Whether you’re a seasoned pro or just starting, Trello is an essential ally in your quest for personal brand success, offering a streamlined approach to content planning and execution.

  1. SurveyMonkey

Want to truly understand your audience? SurveyMonkey is your answer. With this user-friendly tool, you can conduct surveys that help you gain deep insights into what your audience thinks and wants. It’s like a direct line to your followers’ thoughts and preferences.

Armed with this feedback, you can tailor your content, products, and services to enhance your personal brand and deliver precisely what your audience craves.

  1. Google Trends

The digital world is always buzzing with trends, and Google Trends is your radar to stay in the loop. It allows you to keep tabs on what topics are currently hot and relevant.

Armed with this information, you can create content that aligns with these discussions, ensuring your personal brand remains in sync with the ever-evolving online landscape. It’s your secret weapon to stay on top of your game and always be part of the conversation.

These 17 free personal branding social media tools offer a wealth of opportunities for individuals looking to enhance their online presence and personal brand. While each tool comes with its pros and cons, its value propositions are clear: to empower individuals in different ways to shape and strengthen their personal brands.

By using these tools strategically and consistently, you can navigate the ever-evolving digital landscape, connect with your audience, and ultimately leave a lasting impression as an expert in your field. And the best part is that they are free! Remember, building a personal brand is an ongoing journey, and these tools are your trusted companions on that path to success.


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