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9 Latest Email Marketing Tools to Improve Open and Conversion Rates in 2024

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If you think email marketing is dead, you’re wrong! Despite the rise of social media and other communication channels, email boasts a phenomenal ROI, averaging a return of $36-$42 for every $1 spent. However, the success of your email campaigns hinges on two very important metrics: open rates and conversion rates.
Low open rates mean your emails aren’t even getting seen, and low conversion rates indicate your emails aren’t persuading recipients to take action. This is where email marketing tools come in. Let’s explore 9 tools that will help you craft compelling emails, target the right audience segments, and ultimately drive results.

1. Mailchimp

For beginners or those seeking a user-friendly experience, Mailchimp is a fantastic choice. Its drag-and-drop email builder makes crafting beautiful and engaging emails a breeze, even without design expertise. Mailchimp also boasts a library of pre-built templates to jumpstart your creative process.

2. ActiveCampaign

This powerful platform goes beyond basic email blasts, offering sophisticated automation features like welcome series, abandoned cart emails, and personalised product recommendations.
ActiveCampaign also integrates seamlessly with CRM (Customer Relationship Management) software. This allows you to leverage customer data for hyper-personalized marketing campaigns that resonate deeply with your audience.

3. Moosend

For budget-conscious startups, Moosend offers a compelling solution. This free ESP boasts surprisingly good deliverability rates, ensuring your emails land in inboxes and not spam folders.
But Moosend isn’t just about affordability. It also packs a punch with features like landing page creation and A/B testing, allowing you to optimize your email campaigns for maximum impact.

4. Omnisend

Omnisend takes email marketing a step further by integrating it seamlessly with SMS and push notifications. This allows you to reach your audience across multiple channels, maximising engagement and driving conversions.

5. Klaviyo

E-commerce businesses have unique email marketing needs. Klaviyo understands this and provides a suite of features specifically designed to boost online sales.
Klaviyo excels at product recommendations, abandoned cart recovery emails, and post-purchase automation. These features help you re-engage website visitors, remind them of abandoned carts, and ultimately convert them into paying customers.

6. GetResponse

GetResponse offers features like registration forms and follow-up emails to nurture leads generated through your webinars. It can also integrate with popular webinar platforms like Zoom and GoToWebinar, streamlining your workflow.

7. Unbounce

While email marketing is powerful, it’s often just one piece of the puzzle. To maximise conversions, you need compelling landing pages to capture leads from your email campaigns.
Unbounce is a drag-and-drop landing page builder that empowers anyone to create high-converting landing pages without coding knowledge.

8. Grammarly

The power of clear and concise email copy can’t be overstated. Compelling subject lines and well-written email content are crucial for grabbing attention and driving engagement. This is where Grammarly comes in.
Grammarly is an AI-powered writing assistant that helps you craft clear, professional, and error-free email copy.

9. Substack

The rise of newsletter platforms like Substack has opened doors for thought leaders and content creators to build engaged communities. Substack provides a platform to publish high-quality content directly to subscribers and even offers features like paid subscriptions and community building tools.
There are multiple email marketing tools available for you to use based on your budget and needs. By understanding them and exploring the strengths of each platform, you can choose the right tool that will help you take care of low open rates and drive conversions. While tools can help you boost and reach your metric, do not forget to keep these in mind:

  • Content Strategy: Craft compelling email content that resonates with your audience.
  • Audience Segmentation: Divide your email list into targeted segments for more personalised campaigns.
  • A/B Testing: Continuously test and optimise your subject lines, email copy, and design for maximum impact.

We know that email marketing can seem like a redundant investment but trust us, the data says it all! If you want to build a personalised relationship with your audience, email marketing is the way to go! Before you leave, don’t forget to check out the wide range of tools we’ve curated at Toolcano for all your digital marketing needs!



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