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DIY Marketing: 17 Free & Budget-Friendly Tools for Small Businesses

by | Marketing

Marketing is a crucial element for the success of small businesses, but limited budgets often pose a challenge. In this blog, we delve into the realm of DIY marketing and present a curated list of 17 free and budget-friendly tools. These tools are designed to empower small businesses, providing them with the means to create effective marketing strategies without breaking the bank.

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1. Website and SEO Tools

a. Wix: Wix is a user-friendly website creation platform that allows small businesses to build a professional online presence without the need for coding skills. 

b. Google Analytics: From understanding user behaviour to identifying popular content, Google Analytics provides invaluable insights that can inform decision-making and refine online strategies.

2. Social Media Marketing Tools

a. Hootsuite: Hootsuite is a versatile social media management tool that enables businesses to efficiently manage multiple social media accounts from a centralized platform. It offers features like post-scheduling, social listening, and analytics.

b. Canva: Canva is a user-friendly graphic design tool that empowers small businesses to create eye-catching visuals for their social media posts. 

3. Email Marketing Solutions

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a. Mailchimp: Mailchimp is a popular email marketing platform that offers free plans for small businesses. It provides user-friendly tools for designing and sending email campaigns, managing contacts, and analyzing campaign performance. 

b. Sendinblue: With features like email campaign creation, contact management, and detailed analytics, Sendinblue allows businesses to streamline their email marketing efforts and achieve measurable results.

4. Content Creation and Graphic Design

a. Grammarly: Grammarly is a writing assistant tool that ensures content is not only error-free but also engaging. It helps businesses maintain a professional and polished image in their written communication, be it website content, social media posts, or email campaigns.

b. Pixabay: Pixabay is a treasure trove of royalty-free images that businesses can leverage to enhance their content and marketing materials. With a vast library of high-quality visuals, Pixabay provides small businesses with the resources to create visually appealing and impactful content.

5. Analytics and Data Tracking

a. Bitly: Bitly is a URL shortening and tracking tool that allows businesses to create shortened links and monitor their performance. By providing insights into link clicks, Bitly enables businesses to understand how their audience interacts with shared content, helping them refine their marketing strategies.

b. Google Data Studio: Small businesses can use this tool to visualize and analyze marketing data, making informed decisions based on key metrics. Its user-friendly interface makes it accessible for businesses looking to harness the power of data.

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6. Social Media Automation

a. Buffer: Buffer is a social media automation tool that simplifies the process of scheduling and managing posts across various social media platforms. Small businesses can plan their content in advance, ensuring a consistent online presence and freeing up time for other strategic activities.

b. IFTTT (If This Then That): IFTTT is an automation platform that connects different apps and devices to trigger specific actions based on predefined conditions. Small businesses can use IFTTT to automate routine online tasks, saving time and streamlining their digital workflows.

7. Customer Relationship Management (CRM) Tools

a. HubSpot CRM: HubSpot CRM is a robust customer relationship management solution designed for small businesses. It allows businesses to manage customer interactions, track leads, and organize communication effectively. 

b. Zoho CRM: Zoho CRM is another comprehensive CRM solution tailored for small businesses. It provides tools for managing leads, contacts, and deals, ensuring that businesses can stay organized and focused on cultivating meaningful relationships with their customers.

8. Video Marketing

a. Lumen5: Lumen5 is a video creation tool that transforms written content, such as blog posts, into engaging videos. Small businesses can use Lumen5 to repurpose their existing content for video platforms, reaching a broader audience and enhancing their online visibility.

b. DaVinci Resolve: DaVinci Resolve is a professional-grade video editing tool that empowers businesses to create polished and visually appealing marketing videos. 

9. Search Engine Optimization (SEO) Tools

a. Yoast SEO: Yoast SEO is a WordPress plugin that assists businesses in optimizing their content for search engines. From analyzing content readability to providing recommendations for improving SEO, Yoast SEO is a valuable tool for businesses seeking to enhance their online visibility.

b. AnswerThePublic: AnswerThePublic is a content discovery tool that helps businesses understand what questions their target audience is asking online. By uncovering relevant queries, businesses can tailor their content to address specific needs and improve their search engine rankings.

10. Project Management

a. Trello: Trello is an intuitive project management tool that allows small businesses to organize and track marketing projects seamlessly. With features like boards, lists, and cards, Trello facilitates collaboration among team members and ensures that everyone is on the same page throughout the project lifecycle.

b. Asana: Asana is a collaborative work management platform that enables businesses to coordinate and execute marketing initiatives effectively. From task tracking to team communication, Asana provides a centralized hub for managing projects, ensuring efficiency and alignment within the marketing team.

11. Survey and Feedback Tools

a. SurveyMonkey: SurveyMonkey is a widely used tool for creating and conducting surveys to gather valuable customer feedback. Small businesses can leverage SurveyMonkey to gain insights into customer preferences, opinions, and satisfaction levels, guiding them in making informed decisions for their marketing strategies.

b. Google Forms: Google Forms is a user-friendly tool for creating surveys and collecting data. Small businesses can use Google Forms to gather feedback from customers, allowing them to make data-driven decisions to improve products, services, and overall customer satisfaction.

12. Webinars and Online Events

a. Zoom: Zoom is a versatile platform for hosting webinars and virtual events. Small businesses can utilize Zoom to engage with their audience, showcase expertise, and foster connections. 

b. Livestorm: Offering a seamless experience for both hosts and participants, Livestorm provides tools for engaging presentations, audience interaction, and detailed analytics, making it an ideal solution for small businesses looking to make a mark in the virtual space.

13. Graphic Design Collaboration

a. Figma: Figma is a collaborative design tool that enables real-time collaboration among team members. Small businesses can use Figma to create visually appealing graphic designs for marketing materials, ensuring that the entire team can contribute to the design process seamlessly.

b. Crello: Crello is a user-friendly graphic design tool that empowers small businesses to produce visually appealing content for their marketing efforts. 

14. Influencer Marketing Platforms

a. Influenster: Influenster is a platform that connects businesses with relevant influencers in their industry. Small businesses can leverage Influenster to expand their brand’s reach, tapping into the influencer’s audience and creating authentic connections that resonate with their target market.

b. Traackr: Traackr is an influencer marketing platform that helps businesses identify, manage, and measure influencer relationships. With features for influencer discovery, tracking, and analytics, Traackr empowers small businesses to strategically incorporate influencer marketing into their overall marketing strategies.

15. Affiliate Marketing Tools

a. Refersion: Refersion is an affiliate marketing platform that allows businesses to create and manage affiliate programs. Small businesses can leverage Refersion to establish partnerships with affiliates, expanding their reach and driving sales through collaborative efforts.

b. Tapfiliate: Tapfiliate is another platform designed for managing affiliate programs. With tools for tracking performance, providing commission structures, and facilitating communication with affiliates, Tapfiliate streamlines the affiliate marketing process for small businesses seeking to maximize their marketing impact.

16. Customer Reviews and Testimonials

a. Trustpilot: Trustpilot is a platform that enables businesses to collect and showcase customer reviews. Small businesses can leverage Trustpilot to build trust and credibility by displaying authentic feedback from satisfied customers, enhancing their reputation in the market.

b. Yotpo: Yotpo is a customer content marketing platform that allows businesses to gather and display customer testimonials. By showcasing positive experiences, small businesses can enhance their brand’s reputation and influence potential customers, fostering a positive perception of their products or services.

17. Google My Business

a. Google My Business: Google My Business is a crucial tool for small businesses aiming to improve their local search visibility. By managing their business information on Google, including hours of operation, reviews, and location details, businesses can ensure that potential customers find accurate and relevant information when searching locally.


DIY marketing is a powerful approach for small businesses to overcome budget constraints and establish a strong online presence. The 17 free and budget-friendly tools outlined in this blog provide a solid foundation for businesses to enhance their marketing strategies, connect with their target audience, and thrive in today’s competitive market.

We encourage readers to explore, experiment, and leverage these tools, tailoring them to their specific needs. In the realm of DIY marketing, creativity and resourcefulness are your greatest assets. Unleash your potential, embrace these tools, and embark on a journey of self-driven marketing success for your small business.


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