If you want to stay relevant in today’s digital landscape, you have to go one step beyond just social media. There are various things you can do to engage with your audience and establish a loyal brand following.
One effective way to achieve this is through social media contests and giveaways. Not only do these campaigns generate excitement and engagement, but they also leverage social platform algorithms to maximize reach and exposure.
According to research by Kontest, contests can help acquire 34% of new fans, and a third of entrants express interest in receiving more information from brands. To run an effective and engaging contest, you’ll need the right tools. In this post, we’ll explore 8 top-notch and easy to use tools that can help you create and manage successful social media contests.
1. Easypromos
Easypromos is a versatile tool that allows you to create and run contests across various social media platforms, including Facebook, Instagram, Twitter, Pinterest, and YouTube. With Easypromos, you can choose the objective of your campaign, such as increasing followers or improving brand awareness, and select from 30 different types of promotions.
One of the standout features of Easypromos is its mobile-friendly design, ensuring a seamless experience for participants on any device. Additionally, you can embed your contests on your website, blog, or eCommerce page to drive traffic and engagement. The platform also provides automated email capabilities, enabling you to nurture leads generated through your contest.
Easypromos offers comprehensive campaign performance tracking and lead qualification features, allowing you to measure the ROI of your contests effectively.
2. Woobox
Trusted by over four million brands, Woobox is a popular choice for running social media contests and promotions. It supports various contest types, including sweepstakes, photo contests, video contests, polls, and more, on platforms like Facebook, Twitter, Instagram, YouTube, and Pinterest.
Woobox allows you to embed your contests on your website or social media pages, maximizing visibility and participation. The platform also offers a WordPress plugin, simplifying the contest creation process for WordPress users. With real-time campaign performance tracking, you can make adjustments on the fly to optimize your results.
3. Shortstack
Shortstack is a robust tool for running contests on Facebook, Instagram, Twitter, and YouTube. It supports various contest formats, including sweepstakes, photo contests, voting contests, and hashtag campaigns.
One of Shortstack’s notable features is its landing page builder, offering over 65 customizable templates to capture leads effectively. You can embed your contests into your website, blog, or eCommerce pages to drive traffic and engagement.
4. Wishpond
Wishpond is a comprehensive tool that allows you to run contests and promotions on Facebook, Twitter, Instagram, and Pinterest. With Wishpond, you can create photo, video, and essay contests, as well as Instagram hashtag campaigns.
The platform offers a drag-and-drop builder, allowing you to customize professional landing page templates to capture leads effectively. Wishpond’s analytics feature provides real-time performance tracking, enabling you to make data-driven decisions to improve your contest’s results.
Additionally, Wishpond offers marketing automation tools to nurture leads and convert them into customers. You can also set up email drip campaigns to engage with captured leads.
5. Rafflecopter
Rafflecopter is a user-friendly tool that simplifies the process of running giveaways on social media platforms like Facebook, Twitter, and Pinterest. Its intuitive interface makes it an ideal choice for solopreneurs or individuals with limited design skills.
With Rafflecopter, you can assign different weights to actions such as page likes, comments, shares, and votes. The tool also offers seamless email list integration, allowing you to connect with your email service provider for efficient lead nurturing.
Real-time analytics provided by Rafflecopter enable you to monitor your campaign’s performance and make necessary adjustments to optimize results.
6. Gleam
Gleam is like a toolbox for running fun contests and promotions on social media. It has four tools inside it: Competitions, Rewards, Gallery, and Capture.
Competitions help you set up and manage things like giveaways and contests on social media. People can join and win cool stuff. Rewards let you give people rewards, like coupons, when they do things like signing up for your email list.
Gallery helps you collect and display all the cool pictures and posts people make about your business on social media. Capture lets you create forms to collect people’s email addresses so you can grow your list of email subscribers.
All these tools work together in Gleam’s dashboard. It helps you see how well your contests are doing and if you’re getting closer to your marketing goals. But here’s the cool part: You can also use just one of these tools if you want. Think of it like picking your favorite tool from the toolbox.
Just remember that starting with Gleam might take a bit of time because you’ll need to set things up. But it’s a simple way to begin running contests on social media.
7. Heyo
Heyo is a straightforward app designed for running contests, sweepstakes, and interactive campaigns across various platforms like social media, mobile devices, and websites. It offers a product suite similar to Woobox, making it accessible to a wide range of users.
With Heyo, you can create different types of engagement campaigns, including sweepstakes, photo and video contests, quizzes, and polls. It’s compatible with popular social media platforms like Instagram, Facebook, and Twitter, as well as on your website, blog, and mobile apps.
Users find Heyo to be a reliable tool, but it comes with some limitations. Setting up contests is relatively easy, but users may find the available templates somewhat restricted for creating diverse campaigns and contests.
Moreover, the tool’s functionality is on the basic side. Some users have reported that uploading videos can be slow, which might not be ideal for larger brands looking to manage multiple campaigns simultaneously.
8. SociaMonials
SociaMonials is a versatile tool for managing your brand’s social media strategy. It not only runs contests but also serves as a distribution platform, allowing scheduled content, reposting evergreen posts, and tracking analytics.
In the realm of social media contests, SociaMonials excels in leveraging user-generated content (UGC). You can create landing pages and posts, set up engaging photo and video contests, and build a library of word-of-mouth marketing material.
It also facilitates sweepstakes and engagement with participants, making it easier to identify potential influencers. Plus, you can efficiently approve UGC, even on your mobile device.
While SociaMonials is a strong choice for social media and UGC management, it may be considered somewhat specialized for brands looking for a broader range of contest options.
Running social media contests and giveaways is an effective strategy to boost brand exposure and engagement. To achieve optimal results, it’s crucial to leverage the right tools that cater to your specific objectives and platforms. Consider exploring the free trials or free plans offered by these tools to determine which one aligns best with your desired approach.
Remember, each tool has its unique features and capabilities, so choose the one that suits your business needs and enhances your social media marketing efforts. If you’re looking for help in any other need within the digital space, Toolcano has a vast collection of tools you can check out!
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