2024 List out – 11 New Social Media Tools for Marketing

We all know that social media is constantly evolving, and keeping up with the latest trends and tools can feel overwhelming.

Before you know it, algorithms are changing and so is your performance. But the one thing that will always stay constant?

The benefits of using social media tools for marketing!

You may find it useful: A Beginner’s Guide to Understanding and Using Marketing Analytics Tools

Here are 11 new social media tools that can help you streamline your workflow, boost engagement, and gain valuable insights in 2024.

1. SocialPro

SocialPro takes social media automation to a whole new level.

With its advanced AI, SocialPro helps manage and schedule your social media posts. It also provides analytics and insights for the best times to post to get maximum engagement.

SocialPro is ideal for:

• Marketers and businesses focusing on TikTok marketing.
• Individuals and businesses looking for AI-powered assistance in crafting and scheduling social media content.
• Those seeking to simplify their social media workflow and gain data-driven insights for better performance.

2. Heyday 

Say goodbye to generic chatbots! Heyday uses real-time conversations to understand your audience’s needs and preferences, providing a more natural and engaging customer service experience.

Heyday is ideal for businesses of all sizes looking to:

• Enhance their customer service experience.
• Personalise interactions with customers.
• Reduce the workload on human agents.
• Gain valuable customer insights.

Recommended read: 7 Innovative AI Social Media Tools for a High ROI

3.  Shortwave

Looking to tap into the power of audio marketing? Shortwave makes creating and sharing high-quality audio content for social media platforms like Twitter Spaces and Clubhouse a breeze.

Who should consider Shortwave?

Shortwave is ideal for:

• Individuals and businesses looking to explore audio marketing and expand their reach on platforms like Twitter Spaces and Clubhouse.
• Podcasters and creators who want to share audio snippets, teasers, or live recordings through social media.
• Educators and thought leaders seeking to share their knowledge and expertise through engaging audio content.

4.  Brand24

With the ever-growing importance of social listening, Brand24 offers comprehensive brand monitoring and competitor analysis, empowering you to stay ahead of the curve.

Brand24 is ideal for:

• Businesses of all sizes looking to monitor their brand reputation and online presence.
• Marketing and PR professionals seeking insights into customer sentiment and industry trends.
• Social media managers aiming to track campaign performance and measure the impact of their efforts.

5. SparkToro

Explore hidden audience insights with SparkToro’s powerful search engine. Discover what your target audience is talking about, where they spend their time online, and the influencers they follow.

SparkToro is ideal for:

• Marketers and businesses looking to gain deep insights into their target audience.
• Content creators and social media managers seeking to tailor their content to resonate with their audience.
• Product managers and market researchers looking to understand market trends and identify potential customers.

6. InVideo

This user-friendly video editing platform makes creating professional-looking social media videos accessible to everyone, regardless of their editing expertise.

InVideo is ideal for:

• Individuals and businesses looking to create engaging social media videos without prior editing experience.
• Marketing and social media teams seeking a user-friendly solution for creating high-quality video content at scale.
• Educators, entrepreneurs, and creators who want to leverage video for presentations, tutorials, or personal branding.

Relevant read: 7 Unbelievably Affordable Video Editing Tools for Digital Marketers

7.  RADAAR

Tired of managing multiple social media accounts across different platforms?

RADAAR centralises your social media management, allowing you to schedule, publish, and analyse your content from a single dashboard.

RADAAR is ideal for:

• Social media managers, agencies, and businesses managing multiple social media accounts.
• Marketing teams seeking a centralised platform for collaboration and streamlined content creation.
• Individuals looking for an all-in-one solution to schedule, publish, and analyse their social media presence

8.  Socialbakers 

This all-in-one social media management solution offers a comprehensive suite of tools for scheduling, analytics, listening, and reporting, helping you manage your social media presence more effectively.

Socialbakers is ideal for:

• Social media managers and agencies managing multiple social media accounts and campaigns.
• Marketing teams seeking a comprehensive solution for scheduling, analytics, listening, and reporting all in one place.
• Businesses of all sizes looking to gain deeper insights into their social media performance and refine their social media strategy.

9. Typeform

Go beyond traditional surveys and forms with Typeform’s engaging and interactive approach.

Create quizzes, polls, and interactive content to capture audience attention and gather valuable insights.

Typeform is ideal for:

• Marketers and businesses seeking to gather valuable customer insights through engaging surveys, quizzes, and interactive content.
• Individuals looking for a visually appealing and user-friendly way to collect data for research projects, feedback forms, or personal initiatives.
• Educators and trainers aiming to create interactive assessments, quizzes, and learning experiences.

10.  Upfluence

Navigate the ever-changing world of influencer marketing with Upfluence.

This platform helps you discover relevant influencers, manage your campaigns, and track performance metrics.

Upfluence is ideal for:

• Businesses and brands of all sizes looking to leverage influencer marketing effectively.
• Marketing teams seeking a comprehensive platform to manage influencer partnerships, track performance, and optimise campaigns.
• Agencies and consultants specialising in influencer marketing campaigns for their clients.

11. Later

Specifically designed for visual content like images and videos, Later streamlines scheduling, story creation, and analytics for platforms like Instagram and Pinterest.

Later is ideal for:

• Businesses and individuals focusing on visual content marketing on platforms like Instagram and Pinterest.
• Social media managers and content creators seeking a user-friendly platform to schedule, manage, and analyse their visual content strategy.
• Brands and influencers looking to optimise their Instagram Stories and leverage them for audience engagement and brand building.

This list is just a starting point, and the best tools for you will depend on your specific needs and budget.

However, by exploring these new options, you can equip yourself with the resources you need to take your social media marketing to the next level in 2024.

Remember, the key to success in social media marketing is to be adaptable and experiment with new tools and strategies.

So, dive in, explore these options, and find the ones that help you achieve your marketing goals!

And if you want more such tools, don’t forget to check out Toolcano!

Explore further: 11 Tools for Social Media Automation in 2024