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11 Best Copywriting Software Tools for Successful Content Creation in 2023

by | Toolcano

If you’ve ever had to create content, then you know how challenging it can be. Not only do you have to do ample research, but you also need to craft content that is engaging, ranks on search engines, and converts your audience. That’s where copywriting software tools come in. 

You can use them to check the grammar, improve readability, generate headlines, manage projects, and more. Best of all, many of these tools are online, making them easily accessible from anywhere in the world. 

There are tons of copywriting software tools available today, and it can get overwhelming to pick the best one for your business or project. But don’t worry, we’ve narrowed down the list to the top 11 copywriting software tools you should check out in 2023. 

1. Jasper

Jasper is an AI-based copywriting software that is perfect for small businesses, marketers, and content marketing agencies. With a G2 Score of 4.9/5, it has a range of features that make it a great all-in-one tool for copywriting. 

One of the key features of Jasper is its content generation capabilities. It can help you write sales pages, emails, headlines, video scripts, and copy for ads. Their AI-based writing assistant, Jasper, is trained by conversion and copywriting experts, which has helped it acquire incredible writing skills and write copies that convert. 

You’ll get access to over 40 copywriting templates based on different use cases including marketing strategy, email marketing, Amazon product descriptions, blog content, etc. 

Overall, Jasper is a fantastic tool for anyone looking for an all-in-one copywriting solution. Its range of features coupled with its simple interface make it an excellent choice for small businesses, marketers, and content marketing agencies looking to up their copy game.

2. GrowthBar

GrowthBar is a perfect SEO copywriting tool for professionals who seek much more than a keyword research tool. Work smarter and faster with this browser extension that offers one-click access to competitor research, keyword data, and SEO insights.

You can generate keyword difficulty scores and search volume estimates for any set of keywords to help you decide whether or not to target them in your copy.

It provides an SEO checklist integrated with content editors like Google Docs so that you can write SEO-friendly sentences and check the content’s SEO score in real time. GrowthBar also analyzes on-page elements like header tags, meta descriptions, schema, and canonical URLs. 

3. Copy AI

If you’re looking for a tool that lets a machine do the heavy lifting of writing copy, then look no further than Copy AI. It’s perfect for people who do not have the patience or creativity to write their copies from scratch. 

Copy AI has a library of marketing templates that you can quickly tweak, or you can write your copy, and the AI will generate additional copy ideas based on your input. It even prioritises its ideas based on your marketing goals. So, if you’re trying to drive downloads, Copy AI will prioritise the copy that statistically works best for downloads. It’s not perfect, but this tool is ideal for a quick copy boost. 

As mentioned, the real kicker here is the AI-generated copy, which can save time. It also has standard formatting options, data exporting, and integration with your favourite marketing tools like WordPress, Hubspot, and Zapier. 

4. ChatGPT

Imagine battling writer’s block when suddenly an AI ally, ChatGPT, steps in. OpenAI’s brainchild is revolutionising copywriting by understanding your content needs like a buddy who just “gets” you. It seamlessly shifts from formal to friendly, adapting its writing style to suit your vibe and is perfect for blogs or social posts.

What’s the real kicker? ChatGPT isn’t just about words; it’s a data wizard too. Armed with up-to-the-minute info, it enriches your content, boosting credibility and SEO visibility. But here’s the twist: ChatGPT doesn’t replace you; it’s your brainstorming intern. It drafts the skeleton while you add the soul, resulting in efficient yet authentic content.

For content creators, ChatGPT is the ultimate secret weapon—a context-savvy, style-shifting, trend-conscious partner that’s changing the copywriting game. Embrace the future of writing assistance with this brilliant tool! 

5. Writesonic

Writesonic is an AI writing platform that transforms your concepts into SEO-optimized marketing brilliance, available in 24+ languages. Create essays, blogs, Facebook and Google Ads, Quora responses, and sales emails that captivate, convert, and resonate across various platforms. Whether you’re a marketer, entrepreneur, or student, Writesonic caters to all, regardless of your writing proficiency.

Elevate your content strategy by seamlessly integrating your Writesonic account with Surfer SEO. This dynamic duo equips you with Surfer’s ranking meter and content guidelines, streamlining the SEO audit process.

Say goodbye to exhaustive keyword research and mundane groundwork—focus on crafting content that shines. Effortlessly create content from scratch while leveraging Surfer SEO’s keyword optimization.

6. Airstory

Airstory is a game-changer when it comes to collaboration and the organisation of content. It’s an online workspace that allows multiple users to contribute to documents in real time. Say goodbye to the endless email threads and version control issues that often plague teamwork. Airstory automates the entire organisational process and lets you focus on the actual copy. 

Features include templates for blog posts, emails, and more, along with an integrated image repository and a markdown editor. Airstory also has a built-in task manager that helps with deadlines, prioritisation, and progress tracking. Plus, there are integrations with other popular software like Trello, Slack, and Asana.

7. Anyword

Anyword is an AI-powered copywriting platform poised to revolutionise your content creation journey. Craft high-converting, SEO-optimized ad copies for Google and diverse social media platforms, all fueled by potent predictive analytics.

This tool goes beyond conventional copy generation—it allows you to fashion customer personas, tailoring your copy to resonate perfectly with your unique customer base.

Anyword’s predictive performance score is one of the platform’s USPs. It empowers you to:

  • Assess audience engagement potential.
  • Anticipate demographic reactions to variations.
  • Select the optimal AI-generated copy for your message.

But that’s not all. Anyword’s custom mode takes personalization to the next level. You can train the AI assistant to echo your brand voice, mimic competitors, or emulate top-performing live ads. Moreover, you can seamlessly optimise on-site copy, ensuring your message aligns perfectly with your audience’s needs and timing.

Starting with the free plan, Anyword allows 1000 words per month. Yet, for dedicated content creators, the Data-Driven Basic (30,000 words/month) and Data-Driven Unlimited (unlimited words) plans offer expansive possibilities, further enhancing your content prowess.

8. Copysmith

For eCommerce teams and agencies seeking to outshine the competition and propel product sales, Copysmith emerges as the ultimate AI-powered SaaS solution.

Copysmith empowers you to craft captivating, SEO-friendly product descriptions that eloquently highlight your products’ features, advantages, and value propositions. The result? Enhanced visibility atop search results, driving a surge of organic traffic and amplifying the potential for transforming browsers into buyers.

The cherry on top? Copysmith flaunts an array of Product Description Templates meticulously tailored to optimise your SKUs for various e-commerce platforms, be it Amazon, Instagram, eBay, Etsy, or Flipkart. It doesn’t stop there, the platform even boasts a dedicated template for crafting persuasive sales email content.

Yet, that’s not all Copysmith brings to the table. Seamlessly dive into SEO optimization, handpick the tone of voice that resonates with your brand, and select your preferred language for the product descriptions. With the added convenience of bulk description generation through CSV imports, Copysmith offers unmatched efficiency.

For eCommerce storefront proprietors, the integration magic continues. Copysmith seamlessly syncs with prominent platforms like Shopify, WooCommerce, and more, simplifying your workflow.

9. Hemingway App

The Hemingway App is an excellent tool for simplifying complex writing. It uses highlighting to identify common errors, such as run-on sentences or passive voice and suggests corrections. The Hemingway App is particularly helpful for those who tend to write intricate sentences that confuse the reader. With this tool, you can simplify your writing, making it more concise and straightforward. 

In terms of features, the Hemingway App offers exceptional services. It provides an analysis of the readability of your text, a grade level score, and highlights different areas of your writing that may be improved. It can be used in multiple languages and offers a desktop and online version. 

Like all good copywriting software, the Hemingway App has its pros and cons. It is great for anyone who wants to make their writing more accessible and easier to read. It’s perfect for blog posts, social media updates, and any other content that needs to be clear and concise. However, it may not be the right tool for those who enjoy complex, academic writing. 

10. Scrivener

Do you find yourself struggling with organizing your long-form content effectively? Scrivener can assist you with that. This writing software is a popular choice for writers who need to create complex and lengthy documents such as novels, research papers, or screenplays.

Scrivener allows you to break down your documents into smaller sections or chapters, which you can then organize and preview with ease. This software’s innovative “binder” tool makes it simple to keep track of research and notes, as well as allowing you to flip between writing and editing modes. 

Scrivener offers a plethora of features, including customizable styles, full-screen mode, and flexible exporting options. It also provides a corkboard feature where users can lay out all their ideas visually. Additionally, this software allows users to keep a record of their writing progress and generate word count goals.

One of the main advantages of Scrivener is its ability to simplify the often-overwhelming task of organizing multiple chapters. However, some users have noted that Scrivener can be intimidating due to its many features and steep learning curve. 

11. Wordtune

Wordtune is an AI-powered writing companion poised to transform your text into refined expressions. With an innate understanding of your content, Wordtune offers insightful suggestions that condense, engage, and maintain authenticity. Be it personal emails, client documents, or collaborative exchanges, Wordtune enhances your communication finesse.

A distinctive aspect of Wordtune is its ability to provide rephrase suggestions for content originally crafted in foreign languages, making it particularly beneficial for non-native English speakers.

Copywriting can be a challenging task, but with the right tools at your disposal, you can make the process a whole lot easier. Remember, the best copywriting software is not a one-size-fits-all solution.

Take into account your unique copywriting needs and compare features and pricing before settling on a copywriting tool. So, experiment with different platforms until you find the one that helps you create the most compelling copy. You can explore a list of copywriting tools on Toolcano! Cheers to successful content creation in 2023!


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